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Each minute the Internet evolves at lightning speed, and that can be intimidating for small business owners to keep up. For most small business owners, worrying decesion maker email list about technological leaps and trends is the least of concerns. Instead, they focus on a traditional approach that has worked thus far. Although, a traditional outlook makes sense to decesion maker email list some degree, mobile marketing is here to stay and slated to grow at a pace that can be daunting for smaller businesses. The only option out of this dilemma is to ramp up online decesion maker email list presence to suit the ecosystem.

As to the question of 'how' - the answer lies between technology of responsive websites, mobile websites and mobile applications. Responsive Website decesion maker email list A responsive website uses a CSS style sheet that allows the website to look great on any device, whether it is a PC, phone or tablet of different screen sizes, the website will render perfectly. It is usually decesion maker email list not a separate website, just a design that works for all screen sizes allowing mobile visitors to access website content optimized for smaller screens. Mobile Website A mobile website uses more contemporary front-end technologies like HTML or Web Kit features without the need for decesion maker email list backward compatibility with older browsers.

A Website can be considerably inexpensive than a responsive design that requires a complex rebuild of everything, enabling enhanced user decesion maker email list experience at much lower maintenance costs. Mobile Apps An app is usually designed to achieve a very decesion maker email list precise objective. Whether it is a game or a banking app, or an app to find vegetarian restaurants in a city, they are designed to be interactive and task oriented with decesion maker email list allowance for purchases to be made within the app. They aren't necessary for some businesses, however, can be of great benefit for most.